A good website doesn't
keep people scrolling.
It gets them outside.
I build clean fast sites for all outdoor activities, designed and built by someone who's actually lived that world.
Built for businesses that keep people moving.
Whether that's booking a tour, registering for a program, signing up for a class, making a donation, or simply getting in touch, I design around what your audience needs to do next.
HOW IT WORKS
My Design Process
Strategy & Planning
- Discovery call
- Your audience
- Key site actions
Chart the Course
- Site structure
- Visual direction
- Purposeful pages
Build Together
- Design + development
- Easy to use & navigate
- Built around your goals
Launch and Go
- Site goes live
- Connected to your tools
- Learn basic updates
THE DIFFERENCE
I've lived in this world.
Most designers haven't.
I've spent years as a Division I athlete, and I've stayed close to hiking, trail running, and the outdoor community ever since.
Design through build
Websites built from the ground up for sports and outdoor businesses. Design, content, and code, all handled.
Features that do real work
Booking forms, event calendars, online courses, and whatever else your customers need.
Built for your customers
Looking good is the baseline. It also has to be easy to use and easy to understand.

“Your website should feel like your business, not a template with your logo slapped on it.”
You didn't start a business to stress about your website.
Go outside. I'll handle the digital work.
Let's Talk!MY WORK
Built for businesses that live outside.
WHAT THEY SAY
From the people I've built with.
“I’ve had the opportunity to work alongside Nicole and see how thoughtfully she approaches design. She has a real ability to take an idea, understand who it needs to serve, and turn it into something that is both visually strong and intuitive to use. What stands out most is that she doesn’t design just to make something look good. She asks questions, thinks through the user experience, and is incredibly intentional about the decisions she makes. She’s also collaborative, receptive to feedback, and genuinely cares about getting the work right. I’d feel completely confident recommending Nicole to anyone looking for a thoughtful, creative designer.”
Bridgette Tharp
Marketing & Business Strategist
“You did an outstanding job with the SAAC Instagram and consistently brought creativity, professionalism, and fresh ideas to the content. Your ability to understand our audience and create engaging posts helped elevate our social media presence and better showcase what SAAC is all about. I really appreciate the time, effort, and attention to detail you put into making SAAC’s Instagram successful and representing our student-athletes so well!”
Tim Kennedy
Director of Student-Athlete Development and Leadership at UTA
“Nicole brings a rare combination of professionalism, creativity, and a deep understanding of today’s marketing trends. She has an incredible ability to stay one step ahead of what consumers want to see, learn, and engage with. Nicole has played an important role in building and elevating the marketing and digital presence of Gold Glove Infielders. She helped build our website and branding from the bones up, taking our vision and turning it into a professional, recognizable brand.”
Gabe Lopez
Founder of Gold Glove Infielders
PRICING
Simple starting points.
Every project is scoped to fit your business. These starting points are the floor, not the ceiling.
Site Design & Build
STARTING AT
$2,499
- Mobile-first & fast-loading
- 4–7 custom pages
- SEO foundations + analytics
- Two revision rounds
- Hosting & launch support
Not sure what you need? Book a free site review and we'll find the right fit together.
Less Friction.
More Adventure.
GET IN TOUCH
Let's build something worth showing up for.
Have a project in mind? Tell me where you're headed, and we'll figure out the next step.
San Diego, CA
